:root{--blue:#304232;--bright:#304232;--ink:#20201e;--muted:#20201e;--line:#e0e5da;--pale:#fff;--max:1160px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:95px}body{color:var(--ink);-webkit-font-smoothing:antialiased;background:#fff;margin:0;font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe UI,Arial,sans-serif;font-size:16px;line-height:1.65}a{color:inherit;text-decoration:none}button,input{font:inherit}p,h1,h2,h3{margin:0}p+p{margin-top:20px}h1,h2,h3{text-wrap:balance}h1{letter-spacing:-.065em;font-size:clamp(44px,5.4vw,78px);font-weight:600;line-height:1.08}h2{letter-spacing:-.045em;font-size:clamp(32px,3.5vw,47px);font-weight:550;line-height:1.15}h3{letter-spacing:-.035em;font-size:24px;font-weight:600;line-height:1.3}.wrap{width:min(var(--max),calc(100% - 96px));margin-inline:auto}.eyebrow{color:var(--blue);letter-spacing:1.45px;margin-bottom:24px;font-family:SFMono-Regular,Consolas,monospace;font-size:12px;font-weight:500;line-height:1.5}.section{padding-block:108px}.site-header{z-index:20;-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);background:#ffffffeb;border-bottom:1px solid #e0e5da;position:sticky;top:0}.nav{justify-content:space-between;align-items:center;gap:30px;height:86px;display:flex}.brand{letter-spacing:-1.4px;align-items:center;font-size:27px;font-weight:750;line-height:1;display:inline-flex}.brand-light{font-weight:400}.brand-period{color:var(--bright)}.brand-icon{color:var(--bright);margin-right:8px;font-size:38px;font-weight:900}.nav nav{color:#20201e;gap:31px;font-size:14px;display:flex}.nav nav a:hover,footer a:hover{color:var(--blue)}.button{background:var(--blue);color:#fff;border:1px solid var(--blue);border-radius:5px;justify-content:center;align-items:center;gap:28px;padding:15px 23px;font-size:15px;font-weight:550;line-height:1.5;transition:background .2s,transform .2s,box-shadow .2s;display:inline-flex}.button:hover{background:#304232;transform:translateY(-2px);box-shadow:0 5px 18px #30423222}.button span{font-size:21px;line-height:1}.button-small{gap:17px;padding:11px 16px;font-size:13px}.dotted{isolation:isolate;background:radial-gradient(at 50% 30%,#fff 0 55%,#fff 85%);position:relative}.dotted:before{content:"";z-index:-1;background-image:radial-gradient(#30423265 .8px,#0000 .9px);background-size:12px 12px;position:absolute;inset:0;-webkit-mask-image:linear-gradient(#20201e 0%,#20201e99 56%,#0000 100%);mask-image:linear-gradient(#20201e 0%,#20201e99 56%,#0000 100%)}.hero{text-align:center;padding:62px 0 0;overflow:hidden}.hero-content{position:relative}.pill{color:#20201e;background:#ffffffe3;border:1px solid #e0e5da;border-radius:30px;align-items:center;gap:9px;margin-bottom:34px;padding:6px 13px;font-size:12px;display:inline-flex}.tiny-bolt{color:var(--blue);font-size:19px;line-height:1}.hero .eyebrow{margin-bottom:22px}.hero-description{color:#20201e;text-wrap:balance;max-width:740px;margin:25px auto 0;font-size:18px;line-height:1.75}.actions{justify-content:center;align-items:center;gap:29px;margin-top:29px;display:flex}.text-link{align-items:center;gap:15px;font-size:14px;font-weight:550;display:inline-flex}.text-link:hover{color:var(--blue)}.micro{color:#20201e;margin-top:14px;font-size:12px}.hero-track{border-top:1px solid #e0e5da87;justify-content:center;align-items:center;gap:18px;max-width:900px;margin:58px auto 0;padding:28px 0 32px;font-size:13px;display:flex}.track-line{background:#e0e5da;width:64px;height:1px;position:relative}.track-line:after{content:"›";color:#304232;font-size:20px;position:absolute;top:-14px;right:-3px}.track-end{color:var(--blue);font-weight:600}.fit-strip{border-block:1px solid var(--line);background:#fff}.fit-strip .wrap{color:#20201e;justify-content:space-between;align-items:center;gap:30px;padding-block:25px;font-size:13px;display:flex}.fit-strip p{font-size:13px;line-height:1.65}.fit-strip strong{color:var(--ink);font-weight:550}.fit-strip>div>span:before{content:"✓";color:var(--blue);margin-right:10px}.reframe{grid-template-columns:1fr 1fr;gap:90px;display:grid}.reframe-copy{color:var(--muted)}.lead{color:var(--ink);letter-spacing:-.3px;font-size:21px;line-height:1.5}.reframe-copy .emphasis{color:var(--ink);margin-top:25px;font-weight:550}.examples-section{background:#fff;border-block:1px solid #e0e5da;padding:77px 0 83px}.section-heading{justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:38px;display:flex}.section-heading h2{font-size:36px}.section-heading>p{color:var(--muted);padding-bottom:4px;font-size:13px}.examples{border:1px solid var(--line);background:#fff;border-radius:8px;grid-template-columns:repeat(3,1fr);display:grid;overflow:hidden}.example{padding:30px}.example+.example{border-left:1px solid var(--line)}.role{color:var(--blue);letter-spacing:.9px;background:#fff;border-radius:3px;margin-bottom:21px;padding:4px 9px;font-family:monospace;font-size:11px;display:inline-block}.example h3{font-size:24px}.example-arrow{color:var(--bright);margin:18px 0;font-size:28px}.label{color:var(--muted);letter-spacing:1px;font-family:monospace;font-size:11px}.example p:last-child{color:var(--muted);margin-top:8px;font-size:15px}.center-heading{text-align:center;margin-bottom:50px}.center-heading>p:last-child{color:var(--muted);margin-top:23px}.journey-grid{border-top:1px solid var(--line);border-left:1px solid var(--line);border-radius:8px;grid-template-columns:repeat(3,1fr);display:grid;overflow:hidden}.phase{border-right:1px solid var(--line);border-bottom:1px solid var(--line);flex-direction:column;padding:30px 28px;display:flex}.phase-number{color:var(--blue);margin-bottom:28px;font-family:monospace;font-size:15px}.phase-question{color:var(--muted);margin-bottom:12px;font-size:12px}.phase h3{max-width:240px;margin-bottom:17px;font-size:22px}.phase>p:not(.phase-question){color:var(--muted);margin:0 0 28px;font-size:15px}.phase-output{border-top:1px solid var(--line);letter-spacing:1px;color:var(--blue);margin-top:auto;padding-top:18px;font-family:monospace;font-size:10px}.phase-output span{color:#20201e;letter-spacing:0;margin-top:6px;font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe UI,Arial,sans-serif;font-size:12px;display:block}.journey-grid .phase{transition:background .2s}.journey-grid .phase:hover{background:#fff}.journey-note{text-align:center;color:var(--muted);margin-top:25px;font-size:13px}.first-dollar{color:#e0e5da;background:#20201e;padding:78px 0;position:relative;overflow:hidden}.first-dollar:after{content:"";pointer-events:none;background-image:radial-gradient(#30423245 1px,#0000 1px);background-size:14px 14px;position:absolute;inset:0;-webkit-mask-image:linear-gradient(100deg,#0000 45%,#20201e);mask-image:linear-gradient(100deg,#0000 45%,#20201e)}.dollar-layout{z-index:1;grid-template-columns:1fr 1fr;gap:95px;display:grid;position:relative}.first-dollar .eyebrow{color:#e0e5da}.first-dollar h2{color:#fff;font-size:44px}.first-dollar h2 span{color:#e0e5da}.first-dollar .lead{color:#fff;margin-bottom:24px;font-size:25px}.first-dollar p{font-size:15px}.first-dollar .dollar-footnote{color:#e0e5da;margin-top:28px;font-size:12px}.founders{grid-template-columns:1fr 1fr;gap:28px;display:grid}.founder{border:1px solid var(--line);border-radius:8px;flex-direction:column;padding:34px;display:flex}.founder-top{align-items:center;gap:20px;margin-bottom:26px;display:flex}.initial{letter-spacing:-2px;width:67px;height:67px;color:var(--blue);background:#fff;border-radius:50%;flex-shrink:0;place-items:center;font-size:30px;display:grid}.founder-top h3{font-size:27px}.founder-top p{color:var(--muted);margin-top:4px;font-size:13px}.founder>p{color:var(--muted);font-size:15px}.founder-bottom{letter-spacing:.5px;color:#20201e;margin-top:auto;padding-top:30px;font-family:monospace;font-size:10px}.founder-bottom span{color:var(--blue);padding-inline:8px}.coaching-note{justify-content:center;align-items:center;gap:25px;max-width:830px;margin:35px auto 0;display:flex}.coaching-note>span{color:var(--bright);font-size:33px}.coaching-note p{color:var(--muted);font-size:14px}.coaching-note strong{color:var(--ink)}.fit-section{background:#fff;border-block:1px solid #e0e5da;padding:80px 0}.fit-layout{grid-template-columns:1fr 1fr;gap:100px;display:grid}.fit-layout h2{font-size:42px}.fit-layout p:not(.eyebrow){color:var(--muted);max-width:460px;margin-top:24px}.fit-layout .text-link{color:var(--blue);margin-top:24px}.fit-list{align-self:center;margin:0;padding:0;list-style:none}.fit-list li{border-bottom:1px solid #e0e5da;padding:22px 0 22px 35px;position:relative}.fit-list li:first-child{padding-top:0}.fit-list li:before{content:"✓";color:var(--blue);font-size:21px;position:absolute;left:0}.faq-layout{grid-template-columns:.85fr 1.15fr;gap:70px;display:grid}.faq-list{border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line)}summary{cursor:pointer;justify-content:space-between;align-items:center;gap:20px;padding:23px 0;font-size:15px;font-weight:550;list-style:none;display:flex}summary::-webkit-details-marker{display:none}summary:after{content:"+";color:var(--blue);font-size:25px;font-weight:300;line-height:1}details[open] summary:after{content:"−"}details p{color:var(--muted);padding:0 30px 23px 0;font-size:15px}.assessment-section{border-top:1px solid #e0e5da;padding:86px 0 96px}.assessment-layout{grid-template-columns:1.1fr .9fr;align-items:center;gap:115px;display:grid}.assessment-layout h2{font-size:54px}.assessment-layout>div>p:not(.eyebrow):not(.micro){color:var(--muted);max-width:430px;margin-top:24px}.assessment-layout .button{margin-top:28px}.assessment-preview{background:#fff;border:1px solid #e0e5da;border-radius:8px;padding:28px 32px;transform:rotate(2deg);box-shadow:0 18px 50px #20201e12}.sheet-top{justify-content:space-between;align-items:center;margin-bottom:33px;display:flex}.sheet-top .brand{font-size:23px}.sheet-top>span:last-child{color:var(--muted);font-family:monospace;font-size:11px}.assessment-preview h3{margin-top:17px;font-size:34px;font-weight:550;line-height:1.2}.assessment-preview>p:not(.label){color:var(--muted);margin-top:17px;font-size:12px}.writing-lines{margin-top:15px}.writing-lines span{border-bottom:1px solid #e0e5da;height:24px;display:block}.sheet-footer{color:var(--blue);justify-content:space-between;align-items:center;margin-top:25px;font-size:10px;display:flex}.sheet-footer>span:last-child{font-size:21px}footer{background:#fff}.footer-main{justify-content:space-between;align-items:center;gap:25px;padding-block:37px;display:flex}.footer-main p{color:var(--muted);font-size:13px}.footer-main>a:last-child{font-size:13px}.footer-bottom{border-top:1px solid var(--line);color:var(--muted);justify-content:space-between;gap:20px;padding-block:23px;font-size:11px;display:flex}.skip{z-index:30;border:2px solid var(--blue);background:#fff;padding:12px 20px;position:fixed;top:-100px;left:16px}.skip:focus{top:12px}:focus-visible{outline-offset:5px;border-radius:3px;outline:3px solid #304232}@media (min-width:1500px){.hero{padding-top:78px}.hero-track{margin-top:70px}}@media (max-width:1000px){.wrap{width:calc(100% - 56px)}.nav nav{gap:18px}.nav{gap:20px}.nav nav a{font-size:12px}.nav .button{gap:10px;font-size:12px}.brand{font-size:24px}.reframe,.dollar-layout,.fit-layout{gap:50px}.section-heading{display:block}.section-heading>p{margin-top:20px}.phase{padding:25px 20px}.phase h3{font-size:20px}.assessment-layout{gap:55px}.assessment-layout h2{font-size:44px}.fit-strip .wrap{gap:18px}.fit-strip span{max-width:160px}.founder{padding:26px}.founder-bottom{font-size:9px}.faq-layout{gap:40px}}@media (max-width:720px){.wrap{width:calc(100% - 40px)}.nav{gap:12px;height:72px}.nav nav{display:none}.nav .button{padding:10px 12px;font-size:11px}.nav .brand{white-space:nowrap;font-size:22px}.brand-icon{margin-right:5px;font-size:29px}.hero{padding-top:45px}.pill{margin-bottom:30px;padding:6px 10px;font-size:10px}.hero .eyebrow{letter-spacing:1px;font-size:10px}h1{letter-spacing:-.06em;font-size:clamp(38px,7.7vw,55px)}.hero-description{margin-top:24px;font-size:16px}.desktop-break{display:none}.actions{flex-direction:column;gap:20px;margin-top:26px}.micro{font-size:11px}.hero-track{grid-template-columns:1fr 1fr;gap:15px 20px;margin-top:36px;padding:24px 0;font-size:11px;display:grid}.track-line{display:none}.hero-track>span:not(.track-line):before{content:"↗";color:var(--bright);margin-right:8px}.track-end>span{display:none}.fit-strip .wrap{grid-template-columns:1fr 1fr;gap:15px 18px;padding-block:22px;font-size:11px;display:grid}.fit-strip p{font-size:11px}.fit-strip span{max-width:none}.fit-strip>div>span:before{margin-right:5px}.section{padding-block:66px}.reframe,.dollar-layout,.fit-layout,.faq-layout,.assessment-layout{grid-template-columns:1fr;gap:32px}h2{font-size:34px}.eyebrow{margin-bottom:19px;font-size:10px}.reframe h2 br:last-child{display:none}.lead{font-size:19px}.reframe-copy{font-size:15px}.examples-section{padding:58px 0}.section-heading h2{font-size:30px}.section-heading h2 br{display:none}.examples{grid-template-columns:1fr}.example{padding:27px}.example+.example{border-left:0;border-top:1px solid var(--line)}.example h3 br{display:none}.example-arrow{margin:12px 0}.role{margin-bottom:15px}.journey-grid{grid-template-columns:1fr 1fr}.phase{padding:22px 17px}.phase h3{font-size:19px}.phase-question{font-size:11px}.phase>p:not(.phase-question){font-size:13px}.phase-output{font-size:9px}.phase-output span{font-size:11px}.phase-number{margin-bottom:18px}.center-heading{margin-bottom:34px}.center-heading>p:last-child{font-size:15px}.first-dollar{padding-block:57px}.first-dollar h2{font-size:37px}.first-dollar h2 span br{display:none}.founders{grid-template-columns:1fr;gap:18px}.founder-bottom{font-size:10px}.coaching-note{align-items:flex-start;gap:18px}.coaching-note p{font-size:13px}.fit-section{padding-block:57px}.fit-layout h2{font-size:34px}.fit-list li{font-size:15px}.faq-layout{gap:30px}.assessment-section{padding:60px 0}.assessment-layout{gap:42px}.assessment-layout h2{font-size:43px}.assessment-preview{width:100%;max-width:400px;margin:auto;transform:none}.footer-main{flex-wrap:wrap;padding-block:28px}.footer-main p{order:3;width:100%;font-size:12px}.footer-bottom{flex-direction:column;gap:8px;font-size:10px}.journey-note{font-size:12px}.button{min-height:48px}.text-link{min-height:44px}summary{min-height:64px}}@media (max-width:380px){.nav .button{gap:7px;padding-inline:9px;font-size:10px}.nav .brand{font-size:20px}.journey-grid{grid-template-columns:1fr}.phase h3{max-width:none}.phase>p:not(.phase-question){font-size:15px}.founder-bottom{font-size:9px}.hero-track{gap:14px 7px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition:none!important;animation:none!important}}:root{--forest:#20201e;--accent:#304232;--mustard:#f7f7f0;--greige:#e0e5da;--stone:#fff;--blue:var(--forest);--bright:var(--accent);--ink:var(--forest);--muted:var(--forest);--line:var(--greige);--pale:var(--stone)}body{background:var(--stone);color:var(--forest)}.site-header{background:var(--stone)}.button:hover{background:var(--greige);border-color:var(--greige);color:var(--forest)}.blue{color:var(--forest)}.dotted{background:var(--stone)}.dotted:before{display:none}:focus-visible{outline:3px solid var(--accent);outline-offset:5px}:root{--muted:#56534f}.button{background:var(--accent);border-color:var(--accent);color:#fff}.button:hover{color:#fff;background:#203125;border-color:#203125}:root{--accent:#304232;--surface:#f7f7f0;--bright:var(--accent);--blue:var(--accent)}.brand-icon,.brand-period,.eyebrow,.assessment-call-link{color:var(--accent)}.button{background:var(--accent);border-color:var(--accent)}.button:hover{background:#203125;border-color:#203125}